Other top company officials said the African continent presented an enormous potential for the company in the automobile sector.
'We see Africa as a region of tremendous potential for the group and our participation in the motor show with the introduction of the latest products will serve to further strengthen the Tata brand in these markets,' said Tata International managing director Noel
The auto-giant's sedan will sport a new body, interiors and platform. The car will be powered by Fiat's 66 kw quadrajet diesel and safire petrol engines.
'The Tata Manza will be available across dealerships in South Africa next year,' the company said in the statement.
Meanwhile, the company also launched its international range of trucks - Prima - in South Africa. The trucks will be available in South Africa by early 2012.
The company has been exporting its commercial vehicles to South Africa since 1998, while the exports of passenger vehicles began in 2004.
It has so far sold over 32,000 passenger vehicles and over 35,000 commercial vehicles in South Africa.